THERE'S A QUESTION THAT MANY OF YOUR COMPETITORS CAN'T ANSWER

And it’s a real shame, because not answering this question is probably costing you thousands in lost business revenue and profits, and it could also mean that you end up with second rate candidates for your critical roles…

Hiring Managers who don’t answer this question will often end up hiring the best from a mediocre pool of candidates that will go on to underperform at best.Hiring Managers who can answer it, have the power to attract the best in the industry, which gives them a competitive advantage.

The thing that makes answering this question so difficult is that often, it’s never actually asked out loud…

But that doesn’t mean you don’t need to answer it, because you do…Whether your potential employees vocalise this question or not, they will be asking it…

And if you don’t give them the answer they’re looking for, you’re going to lose out. 

The question is this…

“Why should I join your business vs. all other employment options available to me?

”It’s a very simple question, but giving the right or wrong answer could be the difference between you hiring a mediocre candidate or an exceptionally successful candidate…

And if when you read the question above, your immediate response was: “because we have a good service” or “because we’re good at what we do.” Then again, you’re fighting a losing battle…

After all, shouldn’t that be a minimum requirement for a business?

The right answer will be different for every business no matter what market you’re in…

And you’re answer will suit some potential candidates better than others, but you must be able to answer!

And when you have the answer, it should form the very core of every single communication you have with a potential candidate, so it can’t be ignored!

Every minute you continue to give the wrong answer or no answer at all... is costing you a fortune in lost revenue and the best candidates will never ever join you…

If you would like to find out more about attracting and hiring the very best Healthcare Communications talent, please just give me a call.

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